Approaching the year 2000, when the entrance of Chilean cherries into the Japanese market takes place, ASOEX will have organized a specific campaign with "Chilean Cherries: a Christmas gift" as their slogan. The promotional strategy was intended to place it as an exceptional gift alternative for the end-of-year celebrations, considering Japanese customs. The initiative included the distribution of informative data to both press and importers, industry sampling and an event directed to the final consumer, which counted on the presence of diplomatic authorities and he was developed in the Ginza Plaza, in Tokyo.

In the year 2002 ASOEX organized a specific campaign destined to give account on the import of Chilean lemons to Japan, together with activities that included the distribution of promotional material and the Chilean fruit’s logo alike among importers, as well as the broadcasting of the Chilean lemon’s comparative advantages concerning quality, freshness and edibility.

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