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Towards 1998, the Chilean Fruit Industry officially launches its logo and starts a generic promotional campaign of its main products destined to Europe. Almost simultaneously, ASOEX arranges journalist tours for journalists and European buyers to Chile, in order to expose the advantages associated to the industry as well as the natural beauties of our country in a more directly and personal manner.
In support of the industry’s communicational and informative strategy, ASOEX develops, in 1999, a specific Web page for the European market, with generic information on the Chilean fruit producer-exporting sector.
During that same year, the first educational activities are introduced in 385 schools of England, successfully supporting both public and private initiatives destined to promote the consumption of fresh fruit amongst school-aged children, a campaign that included fruit sampling and information distributed throughout the elementary school grades.
The promotion of the "BPA Program" began in the year 2000, through specific advertising medias towards this line of work, as well as the participation in seminars directed to importers in this market, an initiative that later on was reinforced through the positioning of, "Chile: a reliable supplier ", using the Chilean fruit as being edible, the fulfillment of the Good Agricultural Practices, environmental friendly, and the constant concern on the welfare and working conditions of those associated to the industry, all being factors of the main message for the campaign.
During the years 2001 and 2002, ASOEX develops an advertising campaign in cinemas of England and Germany, directed to the final consumer, where they exhibited the commercial "Centuries", developed for the U.S market, including the supermarket chain logo related to the campaign.
During the year 2002 a series of promotional activities begin in selling points in Sweden, in which promotional material is distributed and fresh fruit samples are made in the main supermarkets. Two years later, ASOEX organizes the first campaign of joint promotions with Chilean wines and salmon, in a leading line of supermarkets in England.
In 2004, the Fruchthandel Magazine grants distinction to the Chilean Fruit Industry for its leadership and growing spirit within the German market.
Finally, in the year 2005, ASOEX celebrates their 70 years the Fruit Fair Logistic (Berlin, Germany). The event counted with the presence of more than 200 leaders of the European fruit industry, having an enormous stand set up in order to promote the image of the exporting sector of fresh fruit, in addition to the administration of business meetings with importers and representatives of diverse supermarkets.
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The
Chilean fresh fruit industry supports Freshfel
Europe. Freshfel Europe is the forum for the
European fresh fruits and vegetables chain.
The
fresh produce industry is facing a challenging period
of rapid changes, forcing fresh produce operators
to continuously search for new answers … and that
is where Freshfel Europe steps in.
Freshfel's membership
incorporates both companies and national associations
of importers, exporters, distributors, wholesalers,
retailers and their service providers. This broadly
conceived structure allows members to share views
and jointly address issues of concern to the fresh
produce trade. |
Among
the topics discussed within Freshfel Europe's
various divisions are : food safety, traceability,
certification, market access barriers in third
countries, trade facilitation, fresh produce
wholesale markets, EU bilateral trade negotiations,
WTO negotiations, reform of the Common Market
Organisation for
fruit and vegetables, EU export policies, phytosanitary and
pesticide legislation, EU enlargement, promotion, … .
On these topics (and many more), Freshfel Europe
regularly prepares position papers to communicate the views of the European fresh produce industry.
The
Chilean fresh fruit industry supports Freshfel
Europe. Freshfel Europe is the forum for the
European fresh fruits and vegetables chain.
The
fresh produce industry is facing a challenging
period of rapid changes, forcing fresh produce
operators to continuously search for new answers … and
that is where Freshfel Europe steps in. Freshfel's
membership incorporates both companies and
national associations of importers, exporters,
distributors, wholesalers, retailers and their
service providers. This broadly conceived structure
allows members to share views and jointly address
issues of concern to the fresh produce trade.
Freshfel Europe
represents and defends the interests of its
members towards the various European institutions
with a view to facilitating fresh produce trade,
both inside and outside the European Union.
Among
the topics discussed within Freshfel Europe's
various divisions are : food safety, traceability,
certification, market access barriers in third
countries, trade facilitation, fresh produce
wholesale markets, EU bilateral trade negotiations,
WTO negotiations, reform of the Common Market
Organisation for fruit and vegetables, EU export
policies, phytosanitary and pesticide legislation,
EU enlargement, promotion, … .
On these topics (and many more), Freshfel Europe
regularly prepares position papers to communicate
the views of the European fresh produce industry.
Link to www.freshfel.org |
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